Building high-quality dofollow backlinks is a critical element of successful SEO in 2025. Search engines like Google still prioritize backlinks as one of the top ranking factors. However, as the digital landscape evolves, so do the strategies to acquire these backlinks. In this article, we’ll outline the top 10 strategies to earn high-quality dofollow backlinks in 2025, helping you improve your search engine rankings and enhance your website’s authority.
What Are Dofollow Backlinks?
Before diving into the strategies, let’s quickly define what dofollow backlinks are. A dofollow backlink is a link from another website to yours that allows search engines to follow it and pass link equity (or “link juice”) to your site. This process is key to improving your website’s SEO ranking and domain authority.
Unlike nofollow backlinks, which don’t pass link equity, dofollow backlinks directly influence search engine rankings, making them incredibly valuable in your SEO efforts.
Top 10 Strategies to Earn High-Quality Dofollow Backlinks in 2025
1. Guest Posting on Authority Blogs
Guest posting remains one of the best strategies to acquire high-quality dofollow backlinks. By writing guest articles for authoritative websites in your niche, you can include a dofollow backlink to your website within the content or in the author bio.
How to do it:
- Identify relevant blogs or websites that accept guest posts.
- Pitch high-quality topics that will appeal to their audience.
- Ensure the backlink you include is naturally placed and relevant to the content.
Guest posting not only helps you build backlinks but also establishes you as an expert in your field.
2. Conduct Industry Surveys and Share Results
Creating industry surveys or conducting original research is a great way to earn backlinks. When you share valuable insights or statistics that are useful to your audience, other websites and bloggers are likely to link back to your research.
How to do it:
- Create a survey targeting industry professionals or your audience.
- Publish the results on your blog or a resource page.
- Promote the survey findings to industry influencers and journalists.
By offering original content that’s hard to find elsewhere, you increase the chances of earning natural dofollow backlinks.
3. Broken Link Building
Broken link building is a powerful strategy to find broken links on other websites and replace them with links to your own content. When webmasters fix these broken links, they may add a dofollow link to your site.
How to do it:
- Use tools like Ahrefs or Check My Links to find broken links on relevant websites.
- Reach out to the website owner and suggest your link as a replacement for the broken one.
- Provide a reason why your content is a great alternative.
This strategy benefits both you and the website owner, as they fix broken links while you gain a valuable backlink.
4. Resource Page Link Building
Many websites have resource pages that list useful resources related to a specific topic. Getting your content listed on these resource pages can earn you valuable dofollow backlinks.
How to do it:
- Find resource pages related to your niche.
- Reach out to the site owner or webmaster, suggesting your content as a valuable addition to their page.
- Ensure your content is high-quality and relevant to the resource page topic.
Being featured on resource pages not only gives you a backlink but also increases your content’s exposure to a broader audience.
5. Participate in Online Communities
Being active in online communities such as Quora, Reddit, and niche-specific forums can help you earn dofollow backlinks. These communities allow you to answer questions and share insights while including links to your website.
How to do it:
- Participate in conversations related to your industry or niche.
- Provide helpful, in-depth answers to questions.
- Include dofollow backlinks in your answers (where allowed).
By engaging with online communities and sharing your expertise, you can establish authority and drive traffic to your site.
6. Create High-Quality Infographics
Infographics are visually appealing and shareable content. When you create a high-quality infographic that provides valuable insights, other websites and blogs may embed it on their pages, providing a dofollow backlink in the process.
How to do it:
- Research trending topics in your industry and create visually engaging infographics around them.
- Share your infographic on social media, reaching out to websites that may benefit from using it.
- Include an embed code with a dofollow backlink to your website for those who use the infographic.
Infographics are one of the most effective content types to acquire backlinks, as they are highly shareable and easy to reference.
7. Leverage Influencer Outreach
Building relationships with industry influencers can lead to dofollow backlinks, especially when they mention or link to your content. These backlinks often come from blog posts, social media mentions, or expert roundups.
How to do it:
- Identify influencers in your niche with strong followings and authority.
- Engage with them on social media or through their blogs.
- Offer valuable insights or resources that would benefit their audience.
- Politely ask for a mention or backlink if relevant.
Influencer outreach is a powerful way to earn backlinks and boost your content’s credibility.
8. Utilize Skyscraper Content Strategy
The Skyscraper Technique involves finding popular content in your niche, creating a better version of it, and then reaching out to websites that linked to the original content, asking them to link to your improved version.
How to do it:
- Find high-performing content in your niche using tools like Ahrefs or BuzzSumo.
- Create more comprehensive, up-to-date, and engaging content.
- Reach out to websites linking to the original content and ask them to link to your new version.
By improving existing content, you increase the chances of earning backlinks from authoritative sources.
9. Submit Your Website to High-Quality Directories
While submitting your website to directories used to be a spammy practice, today, submitting to high-quality, niche-specific directories can earn you valuable dofollow backlinks.
How to do it:
- Identify authoritative and trusted directories in your niche.
- Submit your website to the directories, ensuring you follow their guidelines.
- Make sure the directory is active and relevant to your industry.
Submitting your site to quality directories can help improve your online visibility while providing a valuable backlink.
10. Collaborate on Content (Interviews, Roundups)
Collaborating on content such as expert interviews or content roundups is a great way to earn backlinks. When you contribute your expertise, your website is often linked to by the organizer or author.
How to do it:
- Find expert roundups or interview opportunities in your industry.
- Pitch your insights or expertise to be included in the content.
- Once published, you’ll receive a dofollow backlink to your site.
These collaborations often result in high-quality backlinks from authoritative sources.
Conclusion
Earning high-quality dofollow backlinks is a vital part of SEO success in 2025. By using these 10 strategies, you can build a strong backlink profile that enhances your website’s authority, boosts search rankings, and drives targeted traffic. Remember to focus on quality over quantity and follow ethical SEO practices to achieve long-term success.