Building dofollow backlinks is one of the most effective strategies for improving your website’s SEO in 2025. These backlinks not only enhance your search engine rankings but also establish credibility and trust. But how do you build quality dofollow backlinks that will stand the test of time and algorithm updates? In this step-by-step guide, we’ll walk you through proven strategies to build dofollow backlinks that align with the best practices of 2025.
What Are Dofollow Backlinks?
Before diving into the strategies, let’s quickly recap what dofollow backlinks are and why they matter for SEO.
A dofollow backlink is a link from another website that allows search engines to follow the link and pass link equity (or “link juice”) to your website. This helps increase your domain authority, which in turn boosts your search engine rankings. Unlike nofollow links, dofollow backlinks contribute directly to your SEO efforts by telling Google that your website is reputable and relevant.
Step-by-Step Guide to Building Dofollow Backlinks in 2025
Step 1: Create High-Quality, Shareable Content
The first step in building dofollow backlinks is to create content that others will want to link to. If your content is valuable, informative, and engaging, other websites are more likely to link back to it. Here are a few content ideas that attract backlinks:
- In-depth blog posts
- Infographics
- Case studies
- Research reports
- Industry insights
By providing real value, you increase the likelihood of earning natural backlinks.
Step 2: Guest Posting on Reputable Websites
Guest posting is one of the most effective ways to acquire high-quality dofollow backlinks. By writing guest posts for blogs or websites within your niche, you can include a dofollow link back to your own site.
How to do it:
- Identify reputable blogs or websites that accept guest posts in your industry.
- Pitch them with high-quality article ideas that fit their audience.
- In the author bio or within the content (where allowed), include a dofollow backlink to your website.
Guest posting not only provides backlinks but also positions you as an authority in your field.
Step 3: Engage in Broken Link Building
Broken link building is a strategy where you find broken links on external websites and offer a replacement link to your content. When a site owner fixes a broken link by replacing it with your link, you earn a dofollow backlink.
How to do it:
- Use tools like Ahrefs or Check My Links to find broken links on authoritative sites.
- Reach out to the website owner and suggest a replacement link to one of your relevant blog posts or articles.
- Politely ask them to replace the broken link with a link to your content.
This is a win-win situation as it helps the site owner fix a broken link while you gain a valuable backlink.
Step 4: Create Linkable Assets (E-books, Whitepapers, Guides)
Creating linkable assets—in-depth guides, e-books, or whitepapers—is another way to build dofollow backlinks. These resources are often shared and linked to by other websites because they are valuable references.
How to do it:
- Create a comprehensive, high-quality resource that addresses a specific topic in your industry.
- Promote it via social media, email newsletters, and outreach to influencers and bloggers.
- Encourage people to link to your asset as a valuable resource in their own content.
Step 5: Build Relationships with Influencers
Building relationships with influencers and thought leaders in your niche can lead to valuable backlinks. When you engage with influencers on social media or via email, they may mention or link to your content.
How to do it:
- Follow and engage with influencers in your niche through social media or their blogs.
- Share their content, comment on their posts, and build a genuine connection.
- Once you’ve built a rapport, ask if they’d be willing to include a dofollow link to your content in one of their articles or social media posts.
Step 6: Submit Your Website to Relevant Directories
Submitting your website to industry-specific directories is an easy way to gain dofollow backlinks. These directories often have high domain authority and are trusted by search engines.
How to do it:
- Find reputable directories in your industry that offer dofollow backlinks.
- Submit your website information, ensuring that it fits the criteria for listing.
- Make sure the directory is well-maintained and relevant to your niche.
Step 7: Participate in Online Communities (Forums, Q&A Sites)
Engage in online communities like Quora, Reddit, or niche-specific forums where you can contribute valuable answers or content. By sharing your expertise and linking to your website, you can earn dofollow backlinks.
How to do it:
- Join forums or Q&A sites that are relevant to your industry.
- Answer questions and provide valuable insights.
- Include a dofollow backlink to your website in your answers, where relevant and allowed.
Best Practices for Building Dofollow Backlinks in 2025
- Focus on Quality, Not Quantity: Don’t just go after any backlink. Focus on building backlinks from high-authority and relevant websites in your niche.
- Avoid Black Hat SEO: Stay away from unethical practices like buying links or using link farms. Google penalizes websites that engage in these tactics.
- Diversify Your Backlink Profile: Don’t rely on a single source for backlinks. Use a mix of strategies—guest posting, broken link building, influencer outreach, etc.
- Stay Updated on SEO Changes: SEO strategies evolve, so make sure to stay updated on the latest trends and Google algorithm changes.
Conclusion
Building dofollow backlinks for your website in 2025 is essential for improving your SEO and boosting your site’s visibility. By following the step-by-step guide outlined above, you can build a robust backlink profile that not only helps you rank higher in search engines but also increases your website’s credibility. Remember, the key to success is consistency and focusing on high-quality, ethical strategies that will continue to benefit you in the long run.